Asset Match
UK platform creating structured secondary liquidity in unquoted shares through periodic auctions and regulated PISCES trading events.
- Highest 2026 tier: Tier II
- Regulated private-company share auction platform
- Secondaries & Liquidity Solutions Advisory
Overview
Asset Match operates an online market for shares in private and unquoted companies. Its established model uses periodic auctions with a visible order book and a non-discretionary single clearing price.
In April 2026 the company announced FCA approval to operate a trading venue within the UK Private Intermittent Securities and Capital Exchange System, or PISCES, regulatory sandbox.
Asset Match is included in one 2026 Advisory Ranking category. The highest recorded classification is Tier II.
Firm facts
| Legal name | Asset Match Limited |
| Founded | 2012 |
| Firm type | Regulated private-company share auction platform |
| Principal offices | London |
| Primary focus | Periodic auctions and PISCES trading events |
| Founder and executive chair | Iain Baillie |
| Highest 2026 Advisory Ranking tier | Tier II |
Principal activities
Periodic auctions
Scheduled liquidity events using an order book and single clearing price.
PISCES venue
Regulated intermittent trading events for participating private companies.
Company liquidity support
Onboarding, shareholder communications and transaction administration.
Asset Match works with clients on assignments that may combine strategy, specialist analysis, implementation support and organizational adoption. The precise scope depends on the mandate, sector, geography and client requirements.
Sector and mandate coverage
Client and participant coverage
- Private companies
- Shareholders
- Eligible investors
- Employee share plans
- Corporate advisers
- Brokers
Transaction and mandate types
- Periodic auctions
- PISCES events
- Employee liquidity
- Shareholder sales
- Private-company share trades
- Bookbuilds
Market position
Asset Match is positioned as a regulated private-company share auction platform. Its market role reflects the combination of periodic auctions and pisces trading events, participant access, transaction workflow and the regulatory framework applicable to its services.
Distinctive focus: A long-running auction model now combined with authorization to operate in the UK PISCES sandbox.
Competitive context
Asset Match competes with digital marketplaces, broker-dealers, fund-secondary advisers, investment platforms and private-market data providers. The relevant peer set changes according to asset type, investor eligibility, ticket size, geography, issuer involvement and whether the service is advisory-led, broker-led or self-directed.
Comparable firms are selected according to overlap in business model, client segment, service coverage, geographic activity and mandate profile. Inclusion does not imply equivalence in scale, ranking or market position.
Leadership
| Person | Current position | Institutional background |
|---|---|---|
| Iain Baillie | Founder and Executive Chair | Company leadership and market development |
| Michael Barker | Chief Operating Officer | Operations and PISCES implementation |
| Ben Weaver | Business Development Director | Company and market participation |
Leadership information reflects the public sources reviewed for this profile. View the firm’s website ↗
Corporate and regulatory information
Asset Match Limited states that it is authorised and regulated by the Financial Conduct Authority. It was approved in 2026 to operate a trading venue within the PISCES regulatory sandbox.
View registered-entity details
| Registered entity | Asset Match Limited |
| Regulator | Financial Conduct Authority |
| Status | Authorised and regulated; approved PISCES operator |
| Primary jurisdiction | United Kingdom |
Principal offices
- London
Rankings and recognition
Ranking inclusion is editorially determined. The existence or maintenance of a Wiki profile does not influence ranking eligibility, tier or position.
Related Economy analysis
Selected Economy Markets articles providing context for the firm’s advisory environment:
- Middle-Market Private Equity: Returns, Scale and Manager Selection
- Private Equity Technology Due Diligence in the AI Era
- The Silent Reshuffle of the Advisory Market
Related institutions and subjects
Sources and data transparency
The profile is based on the following publicly available institutional, regulatory and editorial sources:
- Asset Match — platform and auction model.
- PISCES approval — regulatory status and leadership.
- Legal and regulatory — entity disclosures.
- Advisory Ranking — Top 30 Secondaries & Liquidity Solutions Advisory 2026 — inclusion and tier classification.
