Notice.co
Digital platform providing private-company pricing intelligence, portfolio tools, market visualizations and access to selected private investment opportunities.
- Highest 2026 tier: Tier III
- Private-market intelligence and investing platform
- Secondaries & Liquidity Solutions Advisory
Overview
Notice develops a private-market intelligence platform covering private-company estimates, market information, watchlists and portfolio tracking for private shares, options and restricted stock units.
The platform also presents investment offerings. Its secondaries relevance is strongest in information, price awareness and transaction discovery rather than in the broad institutional execution model of a traditional broker-led secondary adviser.
Notice.co is included in one 2026 Advisory Ranking category. The highest recorded classification is Tier III.
Firm facts
| Legal name | Notice, Inc. |
| Founded | 2021 |
| Firm type | Private-market intelligence and investing platform |
| Principal offices | New York |
| Primary focus | Private-company data, portfolio tracking and access |
| Highest 2026 Advisory Ranking tier | Tier III |
Principal activities
Market intelligence
Private-company pricing estimates, company profiles and comparative information.
Portfolio tools
Watchlists and tracking for private shares, options and restricted stock units.
Investment access
Selected private-market offerings for eligible participants.
Notice.co works with clients on assignments that may combine strategy, specialist analysis, implementation support and organizational adoption. The precise scope depends on the mandate, sector, geography and client requirements.
Sector and mandate coverage
Client and participant coverage
- Private-company shareholders
- Employees
- Accredited investors
- Private-market researchers
- Family offices
- Wealth clients
Transaction and mandate types
- Private offerings
- Pre-IPO access
- Portfolio monitoring
- Share-price discovery
- Secondary research
- Private-company exposure
Market position
Notice.co is positioned as a private-market intelligence and investing platform. Its market role reflects the combination of private-company data, portfolio tracking and access, participant access, transaction workflow and the regulatory framework applicable to its services.
Distinctive focus: Combines consumer-accessible private-market data with portfolio monitoring and selected investment access.
Competitive context
Notice.co competes with digital marketplaces, broker-dealers, fund-secondary advisers, investment platforms and private-market data providers. The relevant peer set changes according to asset type, investor eligibility, ticket size, geography, issuer involvement and whether the service is advisory-led, broker-led or self-directed.
Comparable firms are selected according to overlap in business model, client segment, service coverage, geographic activity and mandate profile. Inclusion does not imply equivalence in scale, ranking or market position.
Leadership
| Person | Current position | Institutional background |
|---|
Leadership information reflects the public sources reviewed for this profile. View the firm’s website ↗
Corporate and regulatory information
Notice provides information and investment-access services through relevant operating and transaction entities. A regulated broker-dealer name or registration identifier was not clearly stated on the public pages reviewed.
View registered-entity details
| Operating company | Notice, Inc. |
| Operating brand | Notice |
| Primary jurisdiction | United States |
Principal offices
- New York
Rankings and recognition
Ranking inclusion is editorially determined. The existence or maintenance of a Wiki profile does not influence ranking eligibility, tier or position.
Related Economy analysis
Selected Economy Markets articles providing context for the firm’s advisory environment:
- Middle-Market Private Equity: Returns, Scale and Manager Selection
- Private Equity Technology Due Diligence in the AI Era
- The Silent Reshuffle of the Advisory Market
Related institutions and subjects
Sources and data transparency
The profile is based on the following publicly available institutional, regulatory and editorial sources:
- Notice — market data and investing overview.
- Platform — intelligence, visualization and portfolio tools.
- About — company positioning.
- Advisory Ranking — Top 30 Secondaries & Liquidity Solutions Advisory 2026 — inclusion and tier classification.
